Top 5 Shopping Games in Africa Q1 2022: Performance Insights

In the first quarter of 2022, the top 5 shopping games on a unified platform in Africa exhibited varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how these apps fared:

Supermarket Mania Journey from G5 Entertainment AB saw a mixed performance. Weekly downloads peaked at 2.3K in late January before settling around the 1.5K mark towards the end of March. Weekly revenue showed a significant spike to approximately $201 in the third week of February, but generally hovered between $20 and $143. The weekly active users remained fairly stable, starting at around 3.6K and ending at about 3.4K.

Idle Supermarket Tycoon - Shop by Digital Things had a steady flow of downloads, peaking at 1.7K in late January. Weekly revenue started at $254 but declined to a low of $15 in mid-February, before rising again to $47 by the end of March. Active users increased from approximately 2.4K at the start of the quarter to 2.5K at the end.

My Mini Mart from SUPERSONIC STUDIOS LTD enjoyed a notable surge in popularity. Weekly downloads reached their peak at nearly 80K in late January, and even though they later settled around 30K, the app maintained strong performance. Revenue showed a steady increase, peaking at $166 in mid-March. Active users also saw significant engagement, starting from 18.8K in mid-January and peaking at around 138.9K by the end of January.

My PlayHome Stores from PlayHome Software Ltd had minimal download activity, with weekly figures rarely exceeding single digits. However, weekly revenue saw a notable increase to $106 in mid-March from a low of $25 in late January.

Miga Town: My Store by XiHe Digital (GuangZhou) Technology Co., Ltd showed consistent performance in weekly downloads, maintaining figures around the 5K to 7K range. Revenue had a significant peak at $206 in late January and remained relatively stable thereafter. Active users started at approximately 14K, peaking at 17K in late January, and concluding the quarter at around 15.3K.

These insights are derived from Sensor Tower data. For more detailed analysis and additional insights, visit Sensor Tower.